Private Luxury Property Marketing
Alongside our other creative work, we have also worked with private sellers to help them present, market, and sell their properties without working through a traditional real estate broker.
We’ve done this successfully with properties in Wisconsin, including luxury apartments in Madison and heritage homes and estates.
For us, this kind of work goes beyond simply showing up, taking a few photographs, and putting together a listing.
We take the time to understand the property, what makes it special, and what someone might genuinely love about living there.
Our job is to help bring those things forward.
A good set of photographs is important, but it is only one part of how a property is presented.
We can help with the whole creative side of the process, including:
- Professional property photography
- Video tours and property films
- Drone footage where appropriate
- Writing and improving listing copy
- Researching the property, location, history, and surrounding area
- Helping identify the strongest features and story
- Creating visual materials for listings and promotion
- Advising on where the property could be shared and who it may appeal to
Working With Private Sellers
We mainly focus on people who are choosing to sell their property themselves. We are not real estate brokers, and we don’t take a percentage of the final sale.
Instead, we work for a fixed project fee and focus on the creative and marketing side of the process, helping you build the photographs, videos, copy, and presentation you need to put the property in its best light.
You stay in control of the sale. We just help you make sure the property is presented professionally.
Working With Private Sellers
We mainly focus on people who are choosing to sell their property themselves. We are not real estate brokers, and we don’t take a percentage of the final sale.
Instead, we work for a fixed project fee and focus on the creative and marketing side of the process, helping you build the photographs, videos, copy, and presentation you need to put the property in its best light.
You stay in control of the sale. We just help you make sure the property is presented professionally.
Every Property Is Different
One thing we’ve learned from doing this work is that every property needs a slightly different approach. A historic family home has a very different story from a modern apartment in downtown Madison.
So rather than using the same template for every project, we spend some time learning about the place first.
What makes it unusual? What details are easy to overlook? Why did you love living there? Who might appreciate it most?
From there, we can shape the photographs, video, copy, and overall presentation around the property itself. Because people are not only looking at rooms and square footage, they are trying to imagine what their life might feel like there.
Our Property Work
We have supported private sellers with the presentation and marketing of luxury apartments, homes, and heritage properties in Wisconsin.
Our role has included photography, video production, copywriting, research, creative direction, and helping sellers think through how and where their property could be presented.
It is a type of work we really enjoy because it combines many of the things we do at Open Flame, like storytelling, photography, film, design, research, and understanding what makes something worth paying attention to.
Selling a Property Privately?
If you have a home or property you’re thinking about selling yourself and want some help presenting it professionally, feel free to reach out.
Tell us a little about the property and what you’re hoping to do, and we can figure out what kind of creative support would actually be useful.